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Welcome to the Ademero Partner Program
The Ademero Partner Program is designed to empower technology consultants, value-added resellers, and managed service providers to grow their business by offering industry-leading document management and process automation solutions. As an Ademero partner, you gain access to comprehensive resources, competitive commission structures, and dedicated support that helps you deliver exceptional value to your clients while building a sustainable revenue stream.
Our partner ecosystem thrives on collaboration and mutual success. Whether you're specializing in enterprise content management, intelligent document processing, or business process automation, Ademero provides the technology platform and partnership framework that enables you to differentiate your services in a competitive market. Partners benefit from flexible engagement models that align with your business strategy, including referral partnerships, reseller arrangements, and co-selling opportunities with our direct sales team.
We understand that your success depends on more than just competitive margins. That's why our partner program includes extensive technical training, sales enablement resources, co-marketing support, and dedicated partner account management. From initial certification through ongoing education, we invest in your team's expertise to ensure you can confidently position, sell, and implement Ademero solutions. Our partner portal provides real-time visibility into your pipeline, commission tracking, and performance metrics, giving you the insights needed to optimize your Ademero practice and accelerate growth.
Tech Solutions Inc
Global Finance Corp
Healthcare Partners
Next Tier: Platinum
$50,000 more in sales to reach Platinum status
Frequently Asked Questions
What are the requirements to become an Ademero partner?
Becoming an Ademero partner requires a commitment to excellence and a proven track record in technology solutions. We seek partners with established businesses that have experience in enterprise software sales, implementation, or managed services. Specific requirements include maintaining an active business license, having at least two technical resources who can complete our certification program, and demonstrating a viable go-to-market strategy for Ademero solutions within your target market.
Partners must complete our comprehensive onboarding process, which includes business planning sessions, technical certification, and sales training. We expect partners to maintain professional standards in customer engagement, adhere to our brand guidelines, and commit to annual revenue targets that align with their tier level. Additionally, partners need to maintain current knowledge of our product portfolio through ongoing training and stay engaged with our partner community through quarterly business reviews and regular communication with their dedicated partner account manager.
While we welcome partners of all sizes, successful Ademero partners typically have existing relationships in industries where document management and process automation deliver significant value, such as healthcare, financial services, manufacturing, legal services, or government. Partners should be prepared to invest in building their Ademero practice, including dedicating sales and technical resources, participating in joint marketing activities, and maintaining a professional services capability to support implementation and ongoing customer success.
What benefits and incentives does the partner program offer?
The Ademero Partner Program delivers substantial financial and strategic benefits designed to maximize your return on investment. Our tiered commission structure rewards performance with competitive margins on both software licenses and professional services, ranging from 15% to 30% depending on your partner tier and deal registration status. Deal registration protection ensures you receive credit for opportunities you source, protecting your investment in customer development and sales activities. Partners also benefit from recurring revenue opportunities through customer renewals, with ongoing commissions as long as customers maintain their subscriptions.
Beyond direct financial incentives, partners gain access to valuable resources that reduce your cost of sales and accelerate revenue growth. Our market development funds support co-marketing campaigns, event sponsorships, and demand generation activities that build your brand and fill your pipeline. Partners receive pre-built sales collateral, demo environments, proof-of-concept resources, and competitive intelligence that shortens sales cycles and increases win rates. Technical partners benefit from dedicated engineering support, early access to new features, and influence over product roadmap priorities that affect your customer base.
Strategic benefits include exclusive territory opportunities in select markets, joint customer references, and co-selling relationships with our direct sales organization. Top-performing partners receive recognition through our annual partner awards program, speaking opportunities at Ademero events, and featured placement in our partner directory. We also provide business planning support, sales forecasting tools, and strategic account mapping assistance that helps you build a sustainable and growing Ademero practice. Partner benefits extend to your team through free training seats, certification programs, and access to our partner community where you can learn from peers and share best practices.
What training and certification programs are available for partners?
Ademero provides comprehensive training programs designed to build expertise across sales, technical implementation, and customer success disciplines. Our certification track begins with Partner Foundations, a two-day program covering our product portfolio, value propositions, competitive positioning, and sales methodology. This initial training establishes baseline knowledge and prepares your team for customer-facing activities. Sales professionals then advance through our Solution Selling certification, which includes hands-on practice with demo environments, objection handling techniques, and ROI calculation frameworks that resonate with decision-makers.
Technical certification follows a structured curriculum aligned with our product architecture and implementation methodology. The Technical Associate certification covers system requirements, deployment models, basic configuration, and integration capabilities. Advanced certifications dive deep into specific products like Content Central, CapturePoint, or AP Central, qualifying your team to lead implementations and provide tier-two support. Specialized tracks address industry-specific configurations, complex integrations, and advanced workflow development. All technical certifications include practical labs, real-world scenarios, and validation testing to ensure competency before customer engagement.
Beyond initial certification, partners access ongoing education through monthly webinars, quarterly product updates, annual partner summits, and our online learning portal featuring video tutorials, technical documentation, and implementation guides. We offer role-specific training for project managers, solution architects, and customer success managers who support Ademero deployments. Partners can request customized training sessions for large teams or specialized topics. Certification maintenance requires annual renewal through continuing education credits, ensuring your team stays current with product innovations and industry best practices. All training is delivered through convenient online formats with some in-person options available for major events and advanced certifications.
What partner resources and support does Ademero provide?
Every Ademero partner receives dedicated support through multiple channels designed to accelerate your success. Your assigned Partner Account Manager serves as your primary point of contact, providing strategic guidance, business planning assistance, and escalation support when needed. Partner Account Managers help with opportunity qualification, competitive situations, executive engagement, and complex deal structuring. They also coordinate access to additional resources including solution architects, product specialists, and executive sponsors for strategic accounts. Your Partner Account Manager schedules regular business reviews to track performance against goals, identify growth opportunities, and align on joint business planning.
Technical resources available to partners include a dedicated partner support portal with priority response times, access to our Solutions Engineering team for pre-sales technical assistance, and implementation support resources during customer deployments. Partners can request technical design reviews, integration consultations, and proof-of-concept assistance to de-risk opportunities and ensure successful outcomes. Our partner resource center provides downloadable sales tools including presentations, datasheets, case studies, ROI calculators, and competitive battle cards. Demo environments and trial licenses enable partners to conduct customer evaluations without deployment friction or cost barriers.
Marketing support encompasses co-brandable campaign templates, email marketing assets, social media content, and event support including booth materials and sponsorship opportunities. Partners can submit marketing development fund requests for approved activities that drive demand and build pipeline. We provide lead sharing from marketing campaigns, trade shows, and inbound inquiries in partner territories. The partner portal serves as your central hub for deal registration, commission tracking, performance reporting, training enrollment, and support case management. Additionally, partners gain access to our partner community platform where you can network with other partners, participate in discussion forums, access recorded training sessions, and stay informed about product updates and program changes.
What co-marketing opportunities are available to partners?
Ademero's co-marketing program helps partners build brand awareness, generate qualified leads, and establish thought leadership in their target markets. Market Development Funds are available to qualified partners based on tier level and performance, supporting activities such as joint webinars, industry event participation, digital advertising campaigns, content marketing initiatives, and customer hospitality events. Partners can submit MDF requests through the partner portal with proposed campaign plans, and our marketing team provides guidance on maximizing ROI and aligning activities with broader go-to-market strategies.
Our content co-marketing program enables partners to leverage Ademero-created assets while adding their own branding and local market customization. Available resources include email campaign templates, blog post frameworks, social media calendars, infographics, video content, and landing page designs. Partners receive guidance on content localization, industry-specific messaging, and campaign measurement. We also support partner-generated content through our joint case study program, which includes professional writing services, customer interview coordination, and promotion through Ademero's marketing channels. Successful case studies are featured in our resource library, shared with our sales organization, and promoted through digital campaigns reaching thousands of prospects.
Event marketing support includes joint booth participation at major industry conferences, speaking opportunity coordination, and access to Ademero executive speakers for partner-hosted events. Partners can request co-sponsorship of regional conferences, user groups, or industry association events where Ademero presence adds value. Our marketing team assists with pre-event promotion, booth staffing when available, and lead follow-up coordination. Digital co-marketing extends to social media amplification of partner announcements, joint press releases for significant customer wins, and partner spotlights in Ademero newsletters reaching our entire customer and prospect database. High-performing partners may be invited to participate in joint PR opportunities, analyst briefings, and customer advisory board meetings that elevate partner visibility and credibility.
How does the partner tier system work and how can partners progress?
The Ademero Partner Program features a four-tier structure designed to recognize and reward growing levels of commitment and performance. Partners begin in the Registered tier upon completing onboarding requirements, gaining access to essential resources, basic training, and standard commission rates. Advancing to Silver tier requires achieving defined revenue targets, maintaining certified resources, and demonstrating consistent customer satisfaction scores. Silver partners receive enhanced commission rates, MDF allocation, and priority support response times. Gold tier partners have established significant Ademero practices with higher revenue attainment, multiple certified professionals, and proven implementation capabilities, qualifying them for premium benefits including dedicated solution architect support and executive business reviews.
Platinum tier represents our most strategic partners who have built substantial Ademero-focused practices with deep technical expertise, significant market presence, and exceptional customer outcomes. Platinum partners enjoy maximum commission rates, substantial MDF budgets, executive sponsorship, early access to new products, and influence over product roadmap priorities. Tier advancement is evaluated quarterly based on a combination of metrics including total contract value closed, customer retention rates, number of certified professionals, marketing activity participation, and customer satisfaction scores. Partners can track their tier progression and requirements through real-time dashboards in the partner portal.
To support tier advancement, Ademero provides business planning resources and strategic guidance through your Partner Account Manager. We help partners develop growth plans that align investment in training, marketing, and sales resources with tier progression goals. Specialized support is available for partners approaching tier thresholds, including targeted enablement, joint customer meetings, and accelerated deal support. Partners who experience temporary performance fluctuations receive tier protection for one quarter, providing stability and recognizing the natural variability in business cycles. Our tier system is designed to create clear pathways for growth while maintaining flexibility to accommodate different partner business models, market conditions, and strategic priorities. Annual partner summits include tier-specific tracks that address the unique needs and opportunities relevant to each partner level.